BRANTHIQ

NJ Byg & Anlæg: pages, Google and ads

NJ Byg & Anlæg is a landscape gardener in Bagsværd and Greater Copenhagen. We work on their website and ads, and among other things we made the pages readable for Google, made the front page lighter and added pages for the towns in the area.

The front page of njbygoganlaeg.dk as it looked in October 2026.

The figures from Google

6,296impressions on Google in 28 days

vs 2,262 the 28 days before the pages were made readable for Google

Source: Google Search Console for njbygoganlaeg.dk, 6 September to 3 October 2026 vs 18 June to 15 July 2026 (there is no data from 2025), retrieved 5 October 2026.

What it doesn't show

Clicks, which are 24 vs 7, with 21 of the 24 on the front page.

569different searches the website appeared in

vs 177 the 28 days before the pages were made readable for Google

Source: Google Search Console for njbygoganlaeg.dk, same two periods, retrieved 5 October 2026.

What it doesn't show

What caused what, since links and town pages also changed in the period, and June and July are not the same garden season as September.

16.7average position on Google (lower is better)

vs 31.1 the 28 days before the pages were made readable for Google

Source: Google Search Console for njbygoganlaeg.dk, same two periods, retrieved 5 October 2026.

What it doesn't show

That the website is on the first page, since 16.7 is an average across many searches and usually means page 2.

See all cases

What we did

  1. September 2025Separate pages for the towns in the area.
  2. December 2025Form messages arrive straight by email, tracking only runs once the visitor has agreed, and every service page has questions and answers.
  3. July 2026Google can read every page, and four new pages were added. Three new search campaigns got Google Ads running again.
  4. August 2026An automatic check spots it if the contact form stops working.
  5. September 2026A much lighter front page, 112 duplicate images gone and 856 internal links pointing to the right addresses. Five town pages expanded; 31 new ads in Google Ads.
  6. October 2026The guarantee is in the client's own words, and four town pages have titles that use the words people actually search for.

Shall we talk?

Tell us briefly where things stand. A human reads it and replies.